Ad Tech Expands Its Platform Includes Virtual Reality and Diversity

NEW YORK–(BUSINESS WIRE)–ad:tech New York 2016, the original industry authority for advertising, marketing and media technology, today shared its plans to spotlight a select group of the most engaged, innovative industry associations in a special content focus at its November show. Marking ad:tech’s 20th anniversary, the signature November 2-3 show at Javits Center in New York City will highlight those organizations and groups embracing and driving the new innovation agenda within their memberships and own programming.

“As we head into this new era of innovation, we called upon and assembled those groups actively curating innovation in their own right,” said John Durham, General Manager for ad:tech New York. “As we bring them into the mix at the new ad:tech, we are spotlighting these vibrant communities within the community. They are in many ways the beating heart of it all, especially in New York City.”

A Session with 212NYC: Media Buyers – Why Their Media Consumption Habits Matter and the Questions You Are Afraid to Ask

During this session with the industry’s rising media planners and buyers we will explore the media platforms and channels that are popular with today’s up and coming generations, including those working in the media industry. Moderated by ad:tech’s own John Durham, the group will delve into how the usage of these particular platforms and channels informs the approach to media planning and buying that our panel participants execute on behalf of their brands.

A Session with The Advertising Club of New York: Creating Diversity

How do you reinvent the approach to creating diversity in the marketing and advertising industries, so that everyone involved thrives? You raise awareness of the benefits and rally professionals in a shared movement. Imagine the possibilities for innovation and ideation inside your company and within your culture, when diversity is the imperative.

Hear from executives and participants of the AdClub’s I’mPart program as they share the successes of plugging into an initiative that focuses on attracting, training, retaining and promoting diverse talent in the ad industry.

A Session with SheKnows Media:
Branded Content and Native Advertising, the Miracle Mix

Explore the marriage of content and native advertising with the leading women’s lifestyle digital media company. SheKnows Media has revolutionized the publishing industry with seamless integration of users, editors and content creators on a single platform designed to empower the female gender to discover, share and create. The award-winning team at SheKnows creates authentic and on-trend content for a wide variety of audiences.

A Session with the Internet of Things Consortium:
IoT and the Marketing Revolution

In a recent study by the Economist Intelligence Unit, more than half of marketing executives reported that the IoT movement would revolutionize marketing by the year 2020. Amazon’s Echo device has already seen spectacular success since it was launched a year ago.

Join the Internet of Things Consortium (IoTC) and special guests to discuss how marketers and technology companies are already planning for this revolution. Learn what’s real and what’s pure science fiction in the IoT era.

In addition, members of the Producers Guild of America, New Media Council East and friends of ad:tech will assemble for a special session curated for ad:tech 2016:

Ad Tech and Content Collide – Producing in the Programmatic World

The explosion of new technology platforms for advertising creates expansive opportunities for new media producers, from new ways to entertain audiences and build influencers to new subscription models and payment solutions. Join members of the Producers Guild of America New Media Council East for a discussion on breakthroughs in ad tech for producers—including the latest in data science, artificial intelligence (AI), addressable advertising, mobile real-time semantic buying, in-app purchases, and videogame ad solutions.

“These are some of the most timely sessions within the agenda,” continued Durham. “We’re so appreciative of their passionate involvement and support. AdMonsters and 614 Group have also been incredibly supportive. AdMonsters’ own and industry original Gavin Dunaway will be hosting one of our Podiums for the day. The 614 Group has also been spreading the word with their community, which we so appreciate. We look forward to a full house!”

It’s your last chance to book your tickets. Use promo code: 50SPEAKERNY16 for a special discount!

About ad:tech

ad:tech is the original industry authority for marketing and media technology, where marketing, technology and media communities assemble to share new ways of thinking, build strong partnerships, and define new strategies to compete in an ever-changing marketplace. Several annual events around the world deliver immersive education through keynote speakers, timely topic-driven panels and hands-on workshops as well as showcase the latest products and solutions to help deepen understanding and create new ideas that will drive innovation. Attendees leave ad:tech inspired by what’s new and what’s next, armed with the tools and techniques they need to shift and re-imagine their own businesses. For more information, visit www.ad-tech.com. Follow @adtech on Twitter

 

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